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June 30, 2012

For Every Home, a Buyer

by terresteinbeck RODEO REALTY

More than a few realtors consider the real estate market one big Kmart. Their credo is simple: drop a home’s price until it flies off the shelf. Apparently, I can’t see the blue light. Or maybe I’m just plain stubborn. But I refuse, REFUSE to kick down the price of a home just to make the quick sale. Call me a rebel, but this L.A. realtor prefers to get the best possible price for my clients. No matter how long it takes.

That’s definitely the case with a beautiful home I had listed.  It’s a sprawling Spanish-style gem with two added guest houses. For three months, hundreds of people swarmed in to look it over. Their opinion was unanimous – the home was a knockout!  But through some glitch in the fabric of the universe, it just didn’t work for anybody. My manager and my co-lister urged me to slash the price. “Uh-uh,” I resisted.  “This home is worth every penny of the asking price. It might take a week, a month, or a half-year. But somebody will come along in due time and snatch it up.”

Well, after three months of waiting it out, that somebody did arrive on the scene. For them, this L.A. home was absolute perfection. And they snapped it up in two seconds flat.

Waiting three months translated to an extra $100,000 for my clients. (Last year, a similar gain was achieved after six months for a client.) All of which goes to show that in the world real estate, patience is indeed a virtue. And as for all you naysayers, I just have one simple message –

Told ya so!

See you next time.

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

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