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July 4, 2012


Seduce Buyers with Savvy Staging

by terresteinbeck RODEO REALTY

Your L.A. home is perfectly priced. All systems go. It’s flying off the shelf into the hands of some eager buyer. Guess again. Quick sales take more than juicy prices in today’s market. Your place has to stand out from the crowd. And that, my friends, takes staging.

This quick-step guide offers you some of the basics. The rest is up to you. You can put this wise counsel into practice. Or watch in frustration as all the well-staged homes within a ten mile radius leave yours in the dust.

Depersonalize – Yes, yes, you absolutely adore your home. Who doesn’t? (Well, I can think of a few.) At any rate, if you’re selling your home, stop thinking of it as your home. It’s their home. Whoever their turns out to be. So depersonalize with extreme prejudice. This means, lose all the stuff that screams YOU. You know, photos of the family picnic, Timmy’s graduation, dog’s first furball. It’s all gotta go, go, go.

De-Clutter – A close relative of depersonalizing. But don’t stress. There’s a place on Ebay for all those little knick-knacks loaded onto your overburdened shelves. You’ll also want to remove carelessly discarded items such as the high-fashion roller blades you flung across the room. Even closets need that clean, clear look. So extract all those dusty garments you haven’t worn since Clinton sat in the oval office.

Neutralize – Your idea of the perfect interior color scheme might be fluorescent green walls with a light peach trim. But, as hard as this is to believe, prospective buyers might have different preferences. Heighten the appeal of your L.A. home by painting it in soothing, neutral shades such as beige. And save the fluorescent green for your Beamer.

Well, that should get you started. More on staging your L.A. home for sale in future installments. In the meantime, if you have any questions or thoughts on the topic, be sure to send them my way. The comment box is now open.

Back soon.

Terre Steinbeck

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE


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