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July 29, 2012

Make Sure Your Emails Really Mean Business

by terresteinbeck RODEO REALTY

A long time ago in a world not so far away…

Businesses such as real estate dropped postcards and letters in the nearest mailbox to stay in touch and communicate important messages. But with good ol’ snail mail falling further and further behind the sizzling popularity of email, business correspondence is an entirely different game. The vast majority of it is taking place in cyberspace, with email picking up a healthy chunk of the action.  But, as with negotiating a contract, staging a home, or muscling your way to the front of the line at Starbucks, there’s a right way and a wrong way to manage email. Those of you who prefer the former will appreciate the following email do’s and don’ts for business professionals.

Do Double Check.  Once you’ve sent your email on its merry little way, it’s permanently stuck on your recipient’s hard drive. And said correspondence is not vacating until deleted by a willing act of the person in charge of the computer. So make absolutely, positively sure the information you send is what you intend, right down to the last detail. If it’s the wrong info, especially concerning a business transaction, it can come back and kick you where it hurts.

Don’t Automatically Hit Reply to All. Remember, all recipients might not be listed on your message. So hitting reply to all could forward  your email to a complete stranger. Word to the wise: Know who everyone on the receiving end is before selecting the reply to all option.

Do Wear Your Business Face. You’re sending business correspondence, not post-it notes. This means, your emails should be shining examples of proper grammar and punctuation. And OMG, no text abbreviations and acronyms designed to make people LOL. Very un-professional.

Don’t Shout.  An email that’s wall-to-wall capital letters gives the impression you’re SHOUTING. Unless you want to send your recipient’s defense mechanisms into full alert, keep email text in the proper case.

Do Keep Subject Lines Relevant.  During a string of email exchanges, the subject of your correspondence can change one or more times. Keep tabs on your subjects and update when necessary.

If you’d like more info about email do’s and don’ts, feel free to contact me.  Or just fire your questions or comments into the box below. There’s always a vacancy.

And, of course, if you want to be connected to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

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