Free Your Real Estate Business from Tech Tyranny
By now you’re plugged miles-deep into our fast-paced, nanosecond-by-nanosecond high tech universe. Facebook, smart phones, notebooks, emails, and gadgets galore have you and your business inextricably linked to every known region of the galaxy — and quite possibly beyond. Pure bliss, right? Then why do I see that look of utter dismay on so many of your faces. My guess is that, at least some of the time, you feel lost in a high tech jungle.
Now don’t get me wrong. This Beverly Hills realtor takes full advantage of our current bounty of social media, web channels, gadgets, gizmos, and gigabytes. But I also think it’s time to sprinkle a little bit of the old school into the electronic soup. In other words, free yourselves from the tyranny of technology.
When was the last time, dare I say it, you canvassed a community? Sure this foot-pounding process gobbles up far more time than whisking through cyberspace. But a face-to-face encounter with a prospect still creates the kind of warm, friendly connection that no amount of e-communications can possibly hope to match.
A less direct but still effective approach is good ol’ snail mail. Yes, snail mail. Now I’m not recommending limiting yourself to snappy postcards announcing the latest listings. A far more effective utilization of low-tech is hitting prospects with hand-addressed envelopes. Statistics show that these are much more likely to get opened than less personal mailings. And very few of them wind up in spam folders.
Just a few suggestions from a believer in a balanced approach to business marketing.
If you’d like more info about harnessing the power of no-tech to energize your business, feel free to reach out to me. Or just fire your questions or comments into the box below. There’s always a vacancy.
And, of course, if you want to be connected to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen. Call or email today.
(310) 666-4094 DIRECT
(310) 724-7100 OFFICE