Negotiate Your Way to Buyer Bliss
In marketing circles, a generous chunk of strategic planning revolves around knowing the all-important customer. Certainly, social media has gone a long way toward fueling this trend, creating wide-open channels to the minds, hearts, and souls of customers and would-be customers. But how many customers actually demand to know what’s going on in the noggins of those companies doing their best to sell them products and services?
In the ever-changing world of L.A. real estate, such knowledge is indispensable. Knowing what passions and goals stir beneath the surface of a seller can mean the difference between negotiation success and a long, bumpy road to nowhere. Basically, you’ve got to scratch the seller where he or she itches.
So how do you know where the itches are? Here’s the info you must uncover:
- What’s the seller’s motivation? New job, divorce, retirement, etc.? This intel will help you gauge seller eagerness. If you don’t get the answer you’re after, look elsewhere.
- Has the home been collecting dust in the marketplace for more than two months? (Some even put this number at 45 days.) If so, you’re likely have a seller who’s ready to do a hundred yard dash away from the property.
- How much does the seller owe on the mortgage? Eagerness levels are much different between a seller packing plenty of equity and one up to his or her eyeballs in mortgage debt.
If you’d like more info about maximizing your home-buying success, feel free to reach out to me. Or just fire your questions or comments into the box below. There’s always a vacancy.
And, of course, if you want to be connected to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen. Call or email today.
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