Make Your Business a Star! … The Exciting Sequel
Real Estate agents and brokers are constantly hunting for golden keys that will unlock the power of their business and personal images. In response to this need, my previous post explored some of the image-building video trends that professionals are embracing in a big way. But that was only the beginning. Here for your personal edification is another set of video trends perfect for real estate professionals. Bring these into your marketing mix, and you could turn your business into a star!
Capture the Highlights. People enjoy discovering the special features of a community. So cover them with video. For instance, ocean-lovers will want the scoop on beachfront properties and related activities such as boating, sport fishing, and sand loafing. Buyers with children are eager for the full 411 on schools and everything these bastions of education have to offer.
Practice Your Craft. You say hiring James Cameron doesn’t fit into your video marketing budget? No problem. With a little practice, you can go from helpless amateur to improved amateur capable of churning out lovable real estate showcases. So get that camera and practice ‘till it hurts. In the long run, you’ll be saving money as you improve your productions.
Keep Your Two Cents Out. Sure it’s your business. And we’re close to Hollywood. But, as with all other endeavors, it’s best to let the experts do their job. So if you’ve gone through trouble to hire a video professional or crew, toss out your director’s chair and let these knowledgeable people do what you’re paying them to do. Believe me, you’ll go further, quicker by focusing on selling homes instead of playing producer.
Have any of you fellow professionals brought video into your marketing mix? I’d really like to hear about your experiences with the medium, so feel free to reach out in my direction. Or fire your questions and comments into the comment box below. There’s always a vacancy.
And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen. Call or email today.
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