New Year’s Resolutions for Realtors
As hard as it is to believe, there are certain people out there who think they can handle the ins and outs of Real Estate better than Realtors. That’s right. These individuals are certain they can out-sell, out-locate, and out-negotiate those hearty professionals who live, breathe, and eat Real Estate. While these well-meaning amateurs probably aren’t the self-styled masters they fancy themselves to be, they are, for some reason, questioning the performance of a large group of professionals. In contrast, dental patients rarely ask to fill in for an oral surgeon during a wisdom tooth extraction.
All of which, reminds me of the need to maintain the high standards the Real Estate industry has worked so hard to establish. With that in mind, I would like to usher in the New Year with this set of resolutions intended for we of the profession.
Take the Straight and Narrow. Commissions might make your world go round, but ethics keep that world orderly and safe. You know the rules and regulations. Stick to them, or somehow, someday, this business will stick it right back to you.
Be a Master of the Map. You probably cover a lot of communities. But how much do you really know about them? You’ll come across as much more knowledgeable and therefore reliable if you’ve got your finger on the pulse of the neighborhood you’re touting. How could anyone fail to be impressed if you know which school has the best math program. Or more importantly, which store has the best prices on hats.
Go the Distance and Beyond. Clients expect it all. You’ve got to give that to them, and then give them some more. Remember how great you felt when the car dealer threw in a free antenna ornament to go with your new convertible? Exceed client expectations, and they just might reward you with a signature on the dotted line.
Do any of you have some resolutions of your own? I’d really like to hear them, so feel free to reach out in my direction. Or fire your questions and comments into the comment box below. There’s always a vacancy.
And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen. Call or email today.
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