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December 30, 2012

A Theater in Your Handout?

by terresteinbeck RODEO REALTY

With the New Year knocking on our door, I thought it would be the perfect time to touch on something else that’s new – something that has far-reaching possibilities for the real estate industry. Alright, alright, you can’t think about anything but siestas and celebrating right now. Fair enough. But getting a heads up on such an astounding phenomenon likely will prove extraordinarily valuable. So put the partying on pause for a second.

Here’s the scoop. A few years earlier in the century, Pepsi amazed the reading public with a unique pitch in Entertainment Weekly. Displayed on one of the publication’s pages was a video. We’re not talking link to an online production. This was a fully embedded video that played like it was coming through your widescreen TV. Only smaller. Readers even had an opportunity to choose different video options. Adding to the magic, viewers also could interact with the magazine if the mood struck them.

Have a look at the video to get a feel of the technology’s enormous possibilities.

As with most technologies, the price on this one is getting lower every year. If the trend continues, embedded videos such as the one in EW soon will be tantalizingly affordable.

Embedded videos present tremendous possibilities for real estate marketers. The most obvious is that the mini-productions can offer viewers an instant showcase of your business or a listed home — without a side trip to YouTube. No clicking required. And what an attention getter. I mean, who wouldn’t look at a video that’s planted on such an unlikely channel as paper!

Would you like to learn more about emerging technologies for real estate marketing? Feel free to reach out in my direction.  Or fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

In the meantime, Happy New Year!

Terre Steinbeck

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

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