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Posts tagged ‘L.A. Realtor’

30
Dec

A Theater in Your Handout?

With the New Year knocking on our door, I thought it would be the perfect time to touch on something else that’s new – something that has far-reaching possibilities for the real estate industry. Alright, alright, you can’t think about anything but siestas and celebrating right now. Fair enough. But getting a heads up on such an astounding phenomenon likely will prove extraordinarily valuable. So put the partying on pause for a second.

Here’s the scoop. A few years earlier in the century, Pepsi amazed the reading public with a unique pitch in Entertainment Weekly. Displayed on one of the publication’s pages was a video. We’re not talking link to an online production. This was a fully embedded video that played like it was coming through your widescreen TV. Only smaller. Readers even had an opportunity to choose different video options. Adding to the magic, viewers also could interact with the magazine if the mood struck them.

Have a look at the video to get a feel of the technology’s enormous possibilities.

As with most technologies, the price on this one is getting lower every year. If the trend continues, embedded videos such as the one in EW soon will be tantalizingly affordable.

Embedded videos present tremendous possibilities for real estate marketers. The most obvious is that the mini-productions can offer viewers an instant showcase of your business or a listed home — without a side trip to YouTube. No clicking required. And what an attention getter. I mean, who wouldn’t look at a video that’s planted on such an unlikely channel as paper!

Would you like to learn more about emerging technologies for real estate marketing? Feel free to reach out in my direction.  Or fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

In the meantime, Happy New Year!

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

28
Dec

Real Estate Trends for the New Year

Before I kick up my heels and raise my glass in a heartfelt toast to welcome in the New Year, I still have a few loose ends to tie up. And with ‘013 only a few short days away, the one in most urgent need of tying involves peeking into the future. That’s right. It’s time to put a bright shiny spotlight on the ‘what-will-happen’ in the real estate marketplace. So, as the golden sun sets on ‘012, here are some trends I see shaping the real estate landscape in the coming 365 days.

Banks Will Maintain a Mortgage Microscope

After the financial upheaval that ripped through the banking industry only a couple of years ago, banks will continue putting borrowers under a high-powered microscope to ensure they meet a new set of high lending standards. Many will apply; not all will make it.

Less Distress

Banks still are well-stocked with Real Estate Owned (REO) properties, but lenders likely will not flood the market with the inventory. Turning the tap all the way open likely would dilute the marketplace and force values downward, as dictated by the familiar rules of supply and demand.

Climbing Prices

Many forecasters expect the rising price of real estate to continue through the New Year. This trend could slow to a halt, and even reverse itself, should the job market remain stuck in the mud.

Construction Resurgence

Thanks to surging demand, the most desirable locales are seeing housing inventories dwindle. Motivated owners will respond to the shortage by listing their homes, thereby beefing up the supply somewhat. Nevertheless, home builders are bracing themselves to fill any remaining gaps. So look for more activity on the construction front.

Would you like to learn more about these real estate market trends? Feel free to reach out in my direction.  Or fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

25
Dec

Turn Your Real Estate Video into a Rare Vintage

With the onrush of high-tech advances propelling marketing into bright, new areas, who’d guess that taking your real estate video back in time could be a good move? Now don’t jump to conclusions. I’m not advocating a return to 8 millimeter or even video tape (remember that?).   I’m simply suggesting the use of high tech processes to give your masterpiece a warm, friendly look that engages customers. Whether you’re a realtor crafting vids on behalf of clients, or a homeowner helming you own productions, you definitely can help your real estate video stand out with a splash of vintage.

Video editing software abounds with ‘aging’ effects perfect for your video showcase. Among the most interesting are:

Rate Reduction. Contemporary films hit the big screen at a brisk 24 frames per second (fps). Silent movies and 8mm home productions slogged through projectors at 14 fps. Dialing down the speed to these older frame rates will help you capture the feel of a bygone era.

Color Coordinated. Look at any 8mm home movie, and you’ll notice an orange tint. Or go back a few years to silents, which, of course, came in only two shades – black and white. Depending on the intended effect, video creators easily can employ either one of these ‘color’ options.

Dirty Look. For the ultimate vintage showcase, add generous amounts of scratches and/or graininess to your masterpiece. Virtually any video editor puts these effects right at your fingertips.

Would you like to learn more about enhancing the sales appeal of your home with a video showcase? Feel free to reach out in my direction.  Or fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

18
Dec

A Trust is a Must

I have some headache-saving advice. When you purchase a home, make sure you create a living trust for this valuable piece of real estate. I promise, you could be saving your heirs from an avalanche of hassles. Why? Because a trust places your assets safely in the care of a trustee, who will make sure said property goes to the right people when it’s time for inheritances to be distributed. No doubts, no questions, no arguments. Ownership is crystal clear well in advance, tremendously minimizing future inconveniences, headaches, stress, and aspirin consumption.

I can hear some of you now as you toss your heads self-righteously into the air. “Everything is peachy. I don’t need a trust.”  Guess again. Assets not protected by a trust could become tied up in a legal labyrinth known as probate. The possibility looms, even when a will has been created.

Probate in Nutshell

Basically, the probate process enables the court to oversee the transfer of property to the rightful heirs. If your real estate is worth at least $10,000, it could be subject to this legal intercession.

Of course, we all know that a journey through the legal labyrinth probably won’t be a joy ride. Along the way will be plenty of tangles and snarls that do a great job of draining time, money, and energy.  Still think your home is safe?

The Right Move

Do yourself a huge favor, and put your home snugly into a trust, whether you purchased it yesterday or ten years ago. Unless, of course, you’d rather your heirs inherit a long, drawn out court proceeding, along with whatever property the legal system decides is theirs.

Would you like to learn more about protecting your home with a trust? Maybe you’ve even created one, and you’re ready to share your experiences. I’d really like to hear about it, so feel free to reach out in my direction.  Or fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

14
Dec

How Eco Friendly is Your Home? II

My previous post explored the all-important topic of making your L.A. home a shiny green example of eco-friendliness. Thankfully, it doesn’t cost a fortune in alterations to ensure your residence goes easy on the power consumption. Nevertheless, saving precious energy does take some effort on the part of you, the conscientious eco-trooper. Remember, a planet’s health and a small fortune in energy savings both are at stake. So don’t even think about shirking your domestic duties. Instead, focus your attention on this follow-up list of energy-saving tips. You and the environment will profit enormously.

Get Unplugged. Even when appliances are enjoying a break from the drudgery of washing your camp clothes or cooking holiday casseroles, they’re still sucking power out of your well-scrubbed walls. Not much, mind you. But enough to gobble up a substantial amount of personal funds over the long haul. Believe me, the outflow adds up. So disconnect all that hard-working machinery when not in use. I mean, how hard is it to pull a plug from a wall?

Achieve Total Clarity. Toxic chemicals generally don’t improve the well-being of rivers, lakes, and oceans. Be a friend to these important sources of H2O. Make clear, non-polluting laundry detergent a part of your washing regimen.

Reach for the Stars. Energy Stars, that is. Appliances bearing the Energy Star label are graceful power nibblers, not unstoppable gluttons. This radiant emblem is a sure sign of major savings to come, both in the kilowatt and cash departments.

All You Need is Cold. Save the hot water for your spa parties. Cold water is all you need to get that month-old mountain of laundry sparkling clean.

Bin There. A recycle bin makes a fine addition to any garage or backyard. When not looking pretty, this sturdy storage unit makes a great destination for discarded metal, glass, paper, cardboard, and plastic.

Would you like to learn more about giving your home the green touch? Or maybe you have your own way to save energy. I’d really like to hear about it, so feel free to reach out in my direction.  Or fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

12
Dec

How Eco Friendly is Your Home?

Stop wondering how you’ll cover the costs of all those holiday gifts. Instead, start wondering how you’ll pay for all that energy you could be squandering from the confines of your comfy house. That’s right. You may think your L.A. home makes the green scene in a satisfactory way. But chances are, you’re overlooking some key routes to eco-friendliness. No problem. The following steps will help you get your green on. Amazingly, they’re both simple and low-cost. So no excuses. Ring in the New Year right by doing something positive for your home, the environment, and your wallet.

The Green Clean. Wipe away dirt and grime with environmentally-save cleaning products. The world abounds with choices in this department. If dollar-stretching is an activity you enjoy, baking soda, vinegar, and lemon are excellent alternatives to conventional  cleaners.

Light Touch. Try this simple exercise: reach for the light switch and switch it to ‘off’ position before you leave a room. This easy move reduces energy usage and the amount of pollutants emitted by your power provider.

Fill ‘Em Up. Wall and ceiling cracks invite warm air to escape from your home and cash to escape from your personal stash. So get in there and caulk those cracks.

Choose a Compact. Consider using a mobile device or laptop for your at-home computing. These little workhorses gobble up far less energy than desktop behemoths. And they take up far less of your living space.

Would you like to learn more about giving your home the green touch? Or maybe you have your own way to save energy. I’d really like to hear about it, so feel free to reach out in my direction.  Or fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

9
Dec

Holiday Gift Giving of the Realtor Kind

We’ve heard the message countless times. Absorbed it and embraced it. The holidays are a special time of giving. And not just to department stores. The season finds us expressing generosity in countless ways to our fellow members of the human species.

Generosity, of course, is a very personal thing. Each of us shares with others according to temperament, style, and taste. Naturally, I too, have been embracing the spirit of the season in my own way.  During this past week, over a period of 3 action-packed days, I sent out 50 gifts to a very worthy selection of recipients. Help was generously provided, of course. Nevertheless, this labor of love tapped into my energy reservoir in a big way.

The recipients were a very special group of people who help me and my associates get through each year in one piece. I’m referring to our dedicated office staff, parking attendants, housekeepers, and everyone else who helps make our topsy-turvy lives easier. We agents spare no expense in this show of appreciation because, quite frankly, these people deserve it … and more. So again, to every one of these hard-working individuals, a great big thank you.

As I look down the road to the New Year, I realize that I will be making another contribution during January. This will be in the form of MLS and board dues, as well as E & O insurance. Thousands will flow out of my pockets. Hopefully, these recipients will appreciate the generosity.

Do you have a special way of expressing generosity during this holiday season? I’d really like to hear about it, so feel free to reach out in my direction.  Or fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

 

5
Dec

New Year’s Resolutions for Realtors

As hard as it is to believe, there are certain people out there who think they can handle the ins and outs of Real Estate better than Realtors. That’s right. These individuals are certain they can out-sell, out-locate, and out-negotiate those hearty professionals who live, breathe, and eat Real Estate. While these well-meaning amateurs probably aren’t the self-styled masters they fancy themselves to be, they are, for some reason, questioning the performance of a large group of professionals. In contrast, dental patients rarely ask to fill in for an oral surgeon during a wisdom tooth extraction.

All of which, reminds me of the need to maintain the high standards the Real Estate industry has worked so hard to establish. With that in mind, I would like to usher in the New Year with this set of resolutions intended for we of the profession.

Take the Straight and Narrow. Commissions might make your world go round, but ethics keep that world orderly and safe. You know the rules and regulations. Stick to them, or somehow, someday, this business will stick it right back to you.

Be a Master of the Map. You probably cover a lot of communities. But how much do you really know about them?  You’ll come across as much more knowledgeable and therefore reliable if you’ve got your finger on the pulse of the neighborhood you’re touting. How could anyone fail to be impressed if you know which school has the best math program. Or more importantly, which store has the best prices on hats.

Go the Distance and Beyond. Clients expect it all. You’ve got to give that to them, and then give them some more. Remember how great you felt when the car dealer threw in a free antenna ornament to go with your new convertible? Exceed client expectations, and they just might reward you with a signature on the dotted line.

Do any of you have some resolutions of your own? I’d really like to hear them, so feel free to reach out in my direction.  Or fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

24
Nov

New Bumps on the Appraisal Road

First, the good news. The real estate market definitely is waking up from a long, lazy slumber. Look around. The signs of renewed vigor are everywhere. The bad news is this – the market is still in low gear. One reason for the lagging sales pace is tight credit. Another less obvious but equally detrimental reason lies in the appraisal realm. Specifically, the steady increase in the number of under-value appraisals. An unexpectedly low assessment of a property’s value can blast an exquisitely-crafted contract right out of the water. And all those weeks or perhaps months of wheeling-dealing negotiations go right down the proverbial drain.

Now don’t press the panic button yet. More than likely, your finely-wrought contract is safe from the ravages of under-valuation. A recent survey revealed that 65% of the Realtors polled did not experience contract setbacks resulting from low appraisals. The survey covered activity over a three-month period. Nevertheless, the remaining 35% of those questioned claimed that due to low valuations, recent contracts either were cancelled, delayed, or re-negotiated to a lower price. So even when a contract isn’t lost, a precious commodity known as time very well could be.

The core of the problem isn’t the appraisers. Most are acceptably skilled at their craft. The real cause is rooted in the changes shaking things up in the appraisal process itself. We’re talking jarring new policies such as deploying non-local appraisers who lack area knowledge. And let’s not forget the super-stringent requirements pushed into the process by the almighty banks. Facing an onslaught of unfamiliar obstacles, the appraisal industry can’t help but lag behind the outrageous pace of change.

On the plus side, the appraisal industry is making encouraging headway in its efforts to get a grip on changing market conditions. But until more progress is made, buyers, sellers, and agents must acknowledge and prepare for bumps on the appraisal road. And they absolutely must communicate loud and clear any concerns about valuation errors. Even if it means demanding, I mean, asking for appraisal #2.

Any thoughts or questions about this whole appraisal issue? I’d love to hear from you, so feel free to reach out in my direction.  Or just fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

20
Nov

You Can’t Flip it Until You Find It

So, you’ve decided to go hunting for big game known as distressed properties. You envision quick and fantastic profits once you’ve bagged this quarry. Unfortunately, you can’t flip it until you find it. And in the foggy swamp of real estate hunting grounds, foreclosure properties are among the world’s most elusive creatures. Locating one is not an impossible dream, mind you. But you do need to know how and where to look. With that in mind, here are some indispensible guidelines for converting your dreams into profits.

Get the Inside Scoop. You want to know where choice distress properties are hiding? Done! A slew of national companies can furnish you with reports of properties in default. But first you have to furnish them with a modest fee. Hey, you’re not the only one with a profit motive.

Hit Up Your Favorite Uncle. Uncle Sam can provide a helping hand during your property quest. Simply visit the HUD website and access its list of government-owned repossessions now on the sales rack.

Grab Yourself a Guru. It’s always a good idea to have a guide along on your property hunt. Many Real Estate offices have at least one foreclosure specialist beefing up their arsenal of agents. Seek you such a guru and have this expert lead you through the swamp-covered lands.

Does it All Add Up? Expenses can gobble up a huge slice of your potential profits. Before leaping into a distress property, make absolutely sure you can flip your find for a healthy profit. Costs to factor in are financing, insurance, brokerage commissions, repair work, and, of course, taxes. If there’s something left after you’ve covered these expenses, you’re sitting mighty pretty indeed!

Well, this completes your quickie course on locating distress properties. If you’d like additional info about profiting from these potential gold mines, feel free to reach out to me.  Or just drop your questions and comments into the box below. There’s always a vacancy.

And, of course, if you want to be connected to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

terre.steinbeck@gmail.com

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE