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December 25, 2012

Turn Your Real Estate Video into a Rare Vintage

by terresteinbeck RODEO REALTY

With the onrush of high-tech advances propelling marketing into bright, new areas, who’d guess that taking your real estate video back in time could be a good move? Now don’t jump to conclusions. I’m not advocating a return to 8 millimeter or even video tape (remember that?).   I’m simply suggesting the use of high tech processes to give your masterpiece a warm, friendly look that engages customers. Whether you’re a realtor crafting vids on behalf of clients, or a homeowner helming you own productions, you definitely can help your real estate video stand out with a splash of vintage.

Video editing software abounds with ‘aging’ effects perfect for your video showcase. Among the most interesting are:

Rate Reduction. Contemporary films hit the big screen at a brisk 24 frames per second (fps). Silent movies and 8mm home productions slogged through projectors at 14 fps. Dialing down the speed to these older frame rates will help you capture the feel of a bygone era.

Color Coordinated. Look at any 8mm home movie, and you’ll notice an orange tint. Or go back a few years to silents, which, of course, came in only two shades – black and white. Depending on the intended effect, video creators easily can employ either one of these ‘color’ options.

Dirty Look. For the ultimate vintage showcase, add generous amounts of scratches and/or graininess to your masterpiece. Virtually any video editor puts these effects right at your fingertips.

Would you like to learn more about enhancing the sales appeal of your home with a video showcase? Feel free to reach out in my direction.  Or fire your questions and comments into the comment box below. There’s always a vacancy.

And, of course, if you want an instant connection to the latest info and opportunities in the Beverly Hills real estate market, I’m ready to make it happen.  Call or email today.

Back soon.

Terre Steinbeck

(310) 666-4094  DIRECT

(310) 724-7100   OFFICE

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